Showcasing with a One Page Power Marketer!
A sell sheet is a one-page power marketer of a specific product or service. It provides detailed information that helps your customer learn everything they need to know about your product. A sell sheet normally includes information such as dimensions, technical information, benefits, features, colors, photos and contact information. After reading it, your customer should know everything about your product or service that they need in order to make an informed buying decision.
Sell sheets are an ingenious cross between a flyer and a brochure!
With a "high-end" professional look, sell sheets are a cross between a flyer and a brochure. It has the ease and simplicity of a flyer as a single sheet, but it has the eye-appeal and sleekness of a brochure. Ingenious! Often double-sided, sell sheets provide you with ample space to showcase your product or service and the value it can provide to the reader. You should always include a photo if it is a product you are selling; so, whether motorbikes, calculators or plastic electric candle warmers, make sure you use only high resolution, 300 dpi photos. Your product must look as valuable as your text is going to make it sound.
At tradeshows the pace is quick. Telling each visitor at my booth everything about plastic electric candle warmers, the newest addition to my product line, is practically impossible. This year I prepared sell sheets and it made the plastic electric candle warmers really stand out!"
Sally Ferguson, Candles by Sally
In today's market, businesses realize the importance of sell sheets and their ability to sell products and services; therefore, many display them throughout their store adjacent to product display shelves and floor models. They are also commonly seen at tradeshows and expos where booth attendees are bombarded by masses of visitors. By handing out sell sheets, they are able to send each visitor along with complete product information after only a few seconds of time with them.
Sell sheets make media kits easily customizable!
If your company has a media kit then sell sheets are probably a major player in the
kit's overall value. If not, then you should consider adding them. Not only do they
make your kit easily customizable when including only certain product information for
a particular client, but they allow you the opportunity to seamlessly add new
products without having to do a complete kit reprint.
If you have never used sell sheets for product or service promotion then now may be the time to give them a try. Today's online printers offer affordable rates with many also providing free sell sheet templates that you can download and customize to your business. Opt to print a smaller quantity until you have tested your sell sheet's marketability. Later, you can increase to a larger print run and, at the same time, increase your profits!