Affordable Advertising Opens Doors!
It dawned on me while entering my business that everyone looks at the doorknob before they open the door. It proved a great place to advertise our new dry cleaning business since we had just opened up and wanted to target our surrounding neighborhood.”
Jim Richardson, President, Richardson’s Dry Cleaning
If you want your advertisement to stand out then there isn't a more overlooked method of promotion than
simple door hangers. With an audience of everyone who walks through a door, door hangers have no problem
being seen. They hang by themselves without any other advertisements in range and cost little to produce.
There is little competition out there for door hanger advertising which is why you need to seriously
consider it.
We have all seen the “Do Not Disturb” door hangers dangling from hotel door knobs at some point or another.
They are bland and uninteresting, to say the least, but their message is as clear as a bell. “Do Not Disturb.”
When designing your door hanger, you need to keep your headline’s message just as short and just as clear. You
can go into further detail below the headline using text in moderation, but your headline should be the main
focus. The accompaniment of a graphic, photograph or illustration would certainly make your door hanger more
pleasing to the eye and more inviting to read.
Do what others haven’t thought of doing!
Right now, can you think of a door hanger advertisement (other than the infamous “Do Not Disturb” hanger) that you have seen in the past six months? Case in point. There are not many companies that have explored this method of advertising and are, therefore, not reaping its powerful benefits. With the distinct advantage of not requiring postage like many other forms of advertising it proves to be one of the most affordable.
