Your Portable Marketing Machine
Brochures, whether professionally designed or created by using free brochure templates found on the internet, continue to be a profitable marketing tool for businesses of all sizes. If you have a product or service to promote and want potential prospects to walk away with a "mini catalog" of your products or services, then a company brochure may be just what you are looking for.
Our brochures are displayed on the front counter. While clients wait, most of them take a brochure and read it. Many have discovered services they did not know we even offered."
Norman Langley, Customer Service
With the benefit of being completely portable, brochures are a staple promotional item on the counter of most public businesses and at tradeshows worldwide. By having these on hand, your clients are able to walk away with information they are interested in reading at a later time which, ironically, is marketing your product at their convenience. And the benefits don't stop there. If your text keeps them interested and the design grabs their attention, your brochure may be picked up and looked at time and time again and potentially passed on. Talk about a marketing machine!
"Printing my brochures was a last minute decision and so I designed them myself with the help of an online printer that offered free brochure templates. I received a call from a new customer who said a friend of hers gave her my brochure after picking it up at my fall fair booth. I ended up selling her three pieces of art!"
Joan Davies, Watercolor Artist
Brochures are also an extension of your company's professionalism. Simply put, the better it looks the
better you look. High quality photos, beautifully designed layouts and "complete package" appeal are what
every printed brochure should entail. Without them, you are likely to loose the attention of your
prospective buyer. Many online printers offer free brochure templates that you can download to help you get
started. With double-sided printing on 8.5"x11", 8.5"x14" and 11"x17" you have ample space to visually teach
your clients the benefits and features of your products and services using headlines, subheads, short text
descriptions and bulleted lists. Provide information they want to read that will encourage them to find out
more by calling you, dropping by your place of business or visiting your website. If your client goes this far,
then your brochure has done its job and it is up to you to close the deal.
With online printers offering both affordable printing rates and free brochure templates, you cannot
afford not to research your options. If you are unsure about the place of brochures in your marketing
plan, then search for an online printer that offers small quantities so you can test your market before
you commit to large print runs.
